Strategy, the biggest corporate holder of Bitcoin, just revealed it sold off part of its stash: in early August 2026, the company unloaded a total of 3,328 BTC at an average price a bit above $64,000. Even though Bitcoin rocketed up right after the sale, execs say they’re still confident they made the right call.

What went down

In a single batch of trades in early August 2026, Strategy sold 3,328 BTC. The average price they got was just north of $64,000 per coin. After that, Bitcoin went on a tear, but the company hasn’t second-guessed the terms of the deal.

Leadership’s take

Strategy CEO Phong Le says offloading those coins was the right move—even though Bitcoin soared afterwards. He emphasized that the company is sticking to its game plan and doesn’t see the sale as a mistake.