Since 2025, Ripple has been steadily ramping up its infrastructure and product ecosystem. The company dropped $1 billion to acquire a treasury platform, locked down a MiCA license, launched RLUSD in Japan, and integrated Ripple Prime with Coinbase futures. But while Ripple was leveling up, XRP wasn’t following suit: over the same stretch, XRP lost more than a quarter of its value and even dipped below $1 for a bit in August.

What Ripple Has Pulled Off Since 2025

The $1 billion treasury platform buyout stands out as Ripple’s biggest corporate move in this period. Alongside that, the company secured a MiCA license and pushed RLUSD into the Japanese market. On the institutional side, Ripple Prime now hooks into Coinbase futures, giving clients access to a broader set of trading tools.

How Ripple’s Business Is Shifting

Ripple isn’t just about XRP and cross-border payments anymore. The company’s branching out—think prime brokerage and the infrastructure that powers digital asset trading.

XRP Price: Out of Sync With Ripple’s Growth

Even with new products rolling out and a MiCA license in the EU, XRP’s price action has lagged. Since 2025, the token’s dropped more than 25%, briefly sliding under $1 in August. Right now, the main story is that Ripple’s infrastructure is growing, but XRP’s price just isn’t keeping up.