Jimmy Donaldson, better known as MrBeast—the most popular YouTuber on the planet—and his company Beast Industries have inked a multi-year partnership with Google. The deal will see the Gemini AI integrated directly into MrBeast's videos and creative workflow.

Multi-Year Deal With Google

The partnership goes beyond just brainstorming ideas—Gemini will actually appear on screen. The AI will be part of the content production process and even play a role in the wild challenges that have made MrBeast famous.

First Video Drops September 5, 2026

The first collab video premieres September 5, 2026. In it, MrBeast and his crew will tap Gemini to help them take on extreme challenges across three epic locations: the jungle, the desert, and the Arctic.

The goal? To create brand-new formats and storylines where AI isn't just a tool—it's part of the adventure, helping the team tackle whatever wild scenarios they dream up.